Optimizing Landing Pages
A landing page is a web page that is created for capturing information of the site visitor through a lead form.
Characteristics of a Landing Page
- Unique offers
- Targets specific audiences
- Can offer free downloads
- Allows registration of free trials
- Importance of a Landing Page
- Translates leads
- Converts a high percentage of visitors
- No navigation means better usage by visitors
Fundamental Optimization Techniques
- Clear layout, title, and description for conveying a clear message to the audience
- No navigation links or any other distraction
- Include social sharing links for spreading the word
- Include a design form for capturing information
Sharing Landing Pages
The best social sharing venues are:
You can include any of the two options:
- Option 1; share links such as ‘tweet this e-book’.
- Option 2; set up icons of Facebook, LinkedIn, Google+ and Twitter.
Benefits
Display the number of shares, tweet, etc. to create a domino effect.
Optimize your tweets to share links.
‘@’ your company is to be mentioned. It is stated to be a big deal with regards to branding.
Your offer is to avail a title. Why would people read it? It is your tweet’s body.
Link your landing page. This is where your visitors will land after being redirected.
Testing Lead Nurturing and Landing Pages
Having a landing page is a must for your business, but, how do you go about nurturing?
You need to have:
Timing
Leads should be established with quick connections. Your response time can help you make 78% of sales.
Targeting
Your emails should be appealing, interesting and aimed towards your target audience.
A/B Testing of Landing Pages
You can create two versions of landing pages for testing specific elements. For example, one can make use of testimonials while the other focuses on another area.
Is A/B Testing Necessary?
It’s shocking that only 40% of marketers use this option considering the positive effects it has on your lead flow. A/B testing is therefore, necessary.
Fifteen Landing Page Aspects to Follow
- Form field numbers
- Names of form fields
- Headline
- Button size of form
- Button color of form
- Image
- Image caption
- Font size headline and copy
- Video usage
- Social follow button usage
- Testimonial usage
- Approval of third party seals like BBB, VeriSign
- A/B Result Analyzing
- Make sure it’s statistically significant
- Check out the reasons behind people’s behavior
- A/B result application
- Make an application if the testing is significant and don’t forget to re-test.
Chapter 4
Optimizing the ‘Thank You’ page.
Always say thank you to your visitors.
Other parts of your site should be linked to your customers.
What You Should Know
Keep sharing on social media to grow your blog subscription, Twitter followers, Facebook fans, LinkedIn connects. Configure email response.
Conclusion
Include your social media buttons in your pages.
- Perform A/B testing.
- Carry out an effective target and nurturing campaign.
- Combine ‘Thank You’ and ‘CTA’ pages along with more offers.